Analytical creativity
Creativity is one of the defining tools of our communication
Creative thinking and approaches help ensure our messages are unique and attention-grabbing.
Creative opportunities are determined by systematic brand building
Structured and strategic brand development guides the potential for creativity.
Creativity is a tool for efficiency, not the goal itself, but a sure route to the goal
The purpose of creativity is to enhance effectiveness, providing a clear path to achieving objectives.
UNIQUE BRAND BUILDING MODEL
Brand value ecosystem to build on solid foundations
Establishing a robust and comprehensive frameworkfor brand value ensures a stable base for growth.
Brand personality development to always know our direction
Developing a distinct brand personality helpsmaintain a clear and consistent direction.
Brand value management for continuous brand development
Ongoing management of brand value ensuresthe brand can evolve and improve continuously.
WARC
We are a strategic partner of the world most trusted strategic developer company.
SOME FAVORITES FROM THE MANY...
‘You are not alone on the roadS’ by HUMDA
Client: HUMDA
Campaign Period: November-December 2022
Service Focus: Communication strategy, creative concept, production, media planning and buying, campaign management
HUMDA aimed to increase road safety and raise the level of transport culture in the country by raising awareness of the importance of safe transport and empathetic behaviour on the roads. Since many of us tend to forget about it and ignore what is going on around us…
The idea was to draw people’s attention to the fact that they are not alone on the roads. However, they tend to behave as if they were. They let themselves go, their minds wander, and in extreme cases they actually engage in other activities, such as eating lunch to pleasant music while driving. This would be dangerous even if they were alone on the roads, but they are not.
So, we created a content series, in which we showcased comically long, dreamlike scenes and then boom: we crashed them to reality. All episodes were based on the same scheme. First, we illustrated emotions in a traffic situation, then cut and showed the real life traffic situation. And the contrast was powerfully deterring.
‘Typically Hungarian’ by Telekom Hungary
Client: Telekom Hungary
Campaign Period: November 2018
Service Focus: Communication strategy, creative concept, production,media planning and buying, campaign management, reporting
Our task was to broaden Telekom Hungary’s new brand platform (Now Generation) with a campaign that encourages Hungarians to change perception and become more digitally optimistic. Since Hungary is one of the most pessimistic nations in the world, we based our idea on it.
We took a long-established expression: “Typically Hungarian”, which is traditionally used by Hungarians to describe sneaky, uncivilized, unintelligent, uncultured, rude, or unpleasant behavior, habit, practice or attitude, and turned it into an optimistic and empowering message: What is Typically Hungarian? We decide!In the movie we showcased the “Typically Hungarian” stereotypes and the ones that should be considered as “Typically Hungarian”: New Generation Heroes and their inventions. In addition to the TVC and the online video we supported the campaign with outdoor, digital and PR elements in cooperation with On the Spot and Morning Show.
15% lift in brand personality
48% increase in the inspiring brand attribute within the Millennial target group
Elevating brand visibility with earned media
Influencing the social debate for weeks
Uncountable UGCs in connection with the movie
‘Color with Words’ by STABILO
Client: STABILO International GmbH Hungarian Branch
Campaign Period: October-November 2022
Service Focus: Communication strategy, creative concept, production,media planning and buying, campaign management, reporting
Online: PPC (paid social media, search advertising)
We wanted to transform the STABILO point 88 fineliner color palette into a personal and fun experience during the campaign period. Our strategy included an engagement between the brand’s target audience and one of the most popular Hungarian band.
We enlisted the Valmar duo to create their latest hit song, infused with colors, and to rename the point 88 fineliner colors with new, creative, and unexpected titles. Through a TikTok #challenge, they posted weekly, encouraging their followers to write lyrics and invent and share creative names on their TikTok profiles.
A vibrant music video (‘Színvak’) was produced for the hit, demonstrating the powerful fusion of STABILO and creativity. Active engagement continued on STABILO’s Facebook and Instagram pages, with awareness and traffic-driving ads running concurrently during the campaign, predominantly featuring short video formats. Remember: the campaign was executed in 2022 when #challenge was a breakthrough in digital media buying.
1,000,000 views in the first 5 days
#1 trending song on YouTube, currently over 27 million views
598 relevant user-generated content, mentioned in 2,205 videos
563,000 interactions
900,000 challenge reach
+20% revenue growth
